Towards an Advertising Business Model for Composable Web Services
Michiaki Tatsubori from IBM presents: Towards an Advertising Business Model for Composable Web Services. Internet advertising is still really growing, slowly advertisers drift from traditional media like TV to the web where customization is more accessible. Michiaki presents an example of a mashup service that consume several public transportation timetables to enable users querying a single tool to go from one point to the other. He explains how this type of mashups actually kill the ads (and thus an important source of revenue for service providers) since the ads displayed for the composing services do not appear in the final...
